Performing the future as Public Relations

I'm starting to evaluate and distinguish the difference between critically evaluating future scenarios and what it means to evangelize new social media. Here is Ogilvy's 360 blog
http://blog.ogilvypr.com/ and the Institute For The Future: www.iftf.org

In my forthcoming book, Performing in the Future Tense at The Institute For The Future (IFTF), I have researched the past and future development of social media as part of evangelizing and promoting an augmented and networked mind. I look at the scenarios, games, and theater, that the RAND corporation and its offspring, IFTF have developed over the past 50 years to look at the future of digital media.