I'm starting to evaluate and distinguish the difference between critically evaluating future scenarios and what it means to evangelize new social media. Here is Ogilvy's 360 blog
http://blog.ogilvypr.com/ and the Institute For The Future: www.iftf.org
In my forthcoming book, Performing in the Future Tense at The Institute For The Future (IFTF), I have researched the past and future development of social media as part of evangelizing and promoting an augmented and networked mind. I look at the scenarios, games, and theater, that the RAND corporation and its offspring, IFTF have developed over the past 50 years to look at the future of digital media.